For non-technical founders
Build it. Don't Build it.
Before you spend money building it, work out whether you should.
AI has made it faster and cheaper to turn an idea into software. It hasn't removed the decisions that determine whether that software is worth building in the first place.
This practical Foundry guide helps you pressure-test the problem, customer, commercial case, product scope and technology before you commit to a build.
Five things to get clear on before you build.
Is there actually something worth solving?
Do you have evidence beyond your own conviction?
Can the product become a viable business?
What actually belongs in version one?
Just because AI can build it, should it?
You don't have to end up at "Build it."
Build it.
You have enough clarity and evidence to start turning the idea into working software.
Validate it.
There's potential, but some assumptions should be tested before development spend increases.
Don't build it yet.
There are questions that are cheaper to answer before you start writing code.
Deciding not to build yet can be just as valuable as deciding to build.
Not sure which one you are?
You don't have to make the call alone.
Aldemis can work through the same areas with you, pressure-testing the problem, customer, commercial case, product scope and technology before you commit to development.
The answer might be to build. It might be to validate something first. It might be not to build yet. The point is to make that decision before the expensive work begins.
Book a free intro callThirty minutes, no charge. We'll give you a straight view, including if Foundry isn't the right answer for what you're building.
Experienced people. AI-assisted delivery.
Foundry is run by the Aldemis partners: operators with 50 years of combined C-level experience, 20+ startups founded, led or turned around, and £30m+ raised across rounds they personally led.
Richard Ney
A technologist turned serial CEO with 25+ years of CTO and CEO experience across 17 startups. Richard bridges deep technical understanding and clear business strategy, and directs what gets built at Foundry, and how.
LinkedIn
Peter Baxendale
A Chief Revenue Officer across multiple organisations and an expert in high-growth acceleration, Peter architects go-to-market strategies that have delivered ten-fold revenue increases, and keeps every build pointed at the market it has to win.
LinkedInAI can accelerate the build. Experienced people still need to decide what should be built.
Out of the Foundry
Three products. All of them live.
T-Track
Live train times, delays and journey tracking, shipped to both the App Store and Google Play.
Property Vault
A secure digital property record for lettings and sales agents, holding everything a sale or tenancy needs in one place.
Gym Class Finder
One place to search local gyms and studios by class type, time and location, and book a spot without ringing round.
Each number is first conversation to something real, in the wild, that people can use.
Build it. Don't build it.
A practical decision guide for non-technical founders: nine pages, no score, no gimmick.
- Problem
- Customer
- Commercial
- Product
- Technology
- Build / Validate / Don't build yet
Every page of the guide. Tap any page to read it before you hand over an email address.
Free download · PDF
Get the guide.
Nine pages covering the five decisions, the questions worth answering under each one, and how to read your own answers as build, validate or don't build yet.
No sequence of eleven follow-up emails. If you'd rather talk it through, say so on the form and we'll do that instead.
If the answer is build it
The speed of AI. The judgement of experience.
Aldemis Foundry combines AI-assisted software development with experienced technology leadership for non-technical founders and small teams.
You bring the problem, customer knowledge and commercial ambition. Foundry helps shape what should be built, makes the technology decisions and turns the right scope into working software.
That means faster delivery without asking a founder to become a CTO first.
Book a free intro call