Articles
Written by the people who direct the builds — twenty-five years and seventeen-odd startups' worth of what actually happens in the first two years. No frameworks for their own sake.
A popular growth model, and what twenty-five years of watching founders use it badly suggests you should take from it.
Read articleThe usual ranking treats these as separate causes of death. In practice they are the same one, arriving in stages.
Read articleRunway, burn, product-market fit, churn and traction. Everything else can wait, and most of it should.
Read articleAlmost everything about starting a business is arranged to let you avoid selling. That is the problem.
Read articleThe arithmetic behind venture returns, why fund size changes the answer, and why most founders should not raise.
Read articleThe advice to avoid selling to your network is half right, and the half that is wrong costs founders their first year.
Read articleFour distinct jobs get bundled into one title. You may only need one of them, and equity is the most expensive way to buy it.
Read articleThe overrun is rarely caused by being overcharged. It is caused by five decisions that all feel sensible at the time.
Read articleAn odd article for a software company to write. The question gets asked far too late, usually after the money has gone.
Read articleMost problems in a first build are translation problems. Half a day of writing prevents most of them.
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